Activision Blizzard Will Release More Games to Mobile Platforms

How Large Is Activision Blizzard's Mobile Gaming Business?

Activision Blizzard is known to have plans to bring more game franchise titles to mobile devices . This is known in the company’s latest financial statements.

In the report, the company said the mobile market was a priority at this time, so the company plans to invest heavily in the platform and recruit many mobile developers like SA.

The goal of the strategy, according to President and COO of Activision Blizzard, Daniel Alegre, is to bring each of the company’s major game franchises to mobile devices.

Moreover, Daniel said that mobile devices will develop rapidly in the next five years. Therefore, Activision Blizzard felt the need to dive into the mobile platform and make it an important part of the company’s strategy.

In addition, he said Activision Blizzard also has a number of interesting game franchises that are suitable for mobile devices. Although he admits there are several game titles that are tailored to the needs of mobile devices.

“There may be several different ways to present our franchise on mobile devices,” he said. The decision to get serious about mobile devices was also made by acquiring Candy Crush developer King a few years ago.

For information, Activision Blizzard is known to have succeeded in reaping positive results in mobile games with the presence of Call of Duty Mobile. Since it was first released in 2019, this game has been downloaded more than 500 million times and generated USD 1 billion.

Activision confirms the arrival of new title for the 2021 Call of Duty game

On the other hand, Call of Duty game parent company, Activision has confirmed it will launch its new game. This was conveyed in their investor.

The Call of Duty 2021 title will also run parallel to the success of Call of Duty: Warzone, similar to Call of Duty: Black Ops Cold War.

Activision usually reveals new Call of Duty titles sometime in May with the game launching in October or November.

However, the company doesn’t yet know which development team is working on Call of Duty 2021.

Three Game Developer Experience

Since 2014, Call of Duty has been in three development cycles with Sledgehammer Games, Treyarch, and Infinity Ward rotating in the development cycle.

The development cycle was interrupted in 2020 when Treyarch stepped into a two-year cycle to release Call of Duty: Black Ops Cold War with Raven Software.

The studio has been out of the spotlight since 2017, when they released Call of Duty: WWII. After that, Sledgehammer Games had a tumultuous year in 2018 with the departure of the studio head and many employees who followed.

The studio has been rebuilt with over 150 new developers in 2020 alone.

As is well known, 2020 was a record-breaking year for  the Call of Duty franchise  with more than 250 million players playing Call of Duty on various platforms.

Currently, the CoD game series has more than 100 million monthly active players compared to 48 million monthly players in 2018.