In the ever-evolving world of business, a lot can change in just a few years. Looking back at the landscape of 2017, we can see a unique moment in time—a period of rapid digital acceleration where some of today’s most dominant trends were just beginning to take shape. For an entrepreneur looking to build a business back then, the strategies were different, the tools were a little less sophisticated, and the market was just on the cusp of a major transformation. Understanding the playbook for building a business in 2017 isn’t just a historical exercise; it’s a valuable lesson in adaptability and the foundational principles that still hold true today.

This article will serve as a retrospective guide to the strategies for building a successful business in 2017. We’ll delve into the key technologies, marketing tactics, and consumer behaviors that defined that era, showing how a smart entrepreneur could have … Read more

