Twitter will relaunch its Twitter Blue subscription service on Monday, it said Saturday, providing some details about how the service will work after a disastrous debut last month.
Twitter Blue got off to a rough start and had to be suspended last month after trolls used the service to impersonate celebrities and companies, including Eli Lilly, Nintendo, and Lockheed Martin. In the case of Eli Lilly, pranksters impersonating the drugmaker declared, “We are excited to announce insulin is free now,” forcing the company into an awkward apology for something it didn’t do.
Elon Musk has pushed for more subscription revenue at Twitter since taking it over in late October, saying the company cannot survive on advertising alone.
Twitter Blue returns—with changes
“We’re relaunching @TwitterBlue on Monday – subscribe on web for $8/month or on iOS for $11/month to get access to subscriber-only features, including the blue checkmark,” the company tweeted